The Digital Marketing Specialist is responsible for planning and executing all SEO and SEM marketing campaigns for customers
The Digital Marketing Specialist is responsible for planning and executing all SEO and SEM marketing campaigns for customers
Responsibilities:
Implement the digital marketing strategy in support of the broader marketing planDevelop and manage all digital marketing campaigns from inception through to delivery and post-campaign reviewMeasure and report on the effectiveness of all campaigns with the intention of developing insightsContribute to the development and delivery of the customer’s social media strategy, and ensure integration with overall digital marketing strategyDevise strategies and implement SEO and SEM initiatives to drive online traffic to the customer’s website/sMonitor and analyse site performance and review tracking metrics to provide solutions to increase search engine rankingAssess search outcomes related to advertising/marketing campaignsIdentify potential new customers and prepare digital marketing proposalsResearch and evaluate new traffic trends and identify new optimisation opportunitiesKeep up to date with news on organic search, paid search and social media toolsWork closely with marketing stakeholders to identify areas for growth and opportunities to improve return on investmentExecution of planned social media paid advertisementsTo be successful in this role, you will have:
Previous experience in a similar roleStrong SEO and SEM experienceExcellent knowledge of digital marketing trends, portals and channelsStrong stakeholder and relationship management skillsExcellent written and verbal communication skills.Ability to write client proposals
