Growth Marketing Lead
In the past 12+ years, our Founders have built category-defining companies in the medical device, information visualization, and consumer health tech verticals. We’re talking about companies that have developed a novel intermittent catheter, companies that give rapid testing a new name, companies that empower companies through data-driven storytelling, and companies that give patients insights and control into their heart health. Now with Better Health, we are aiming our sights even higher and looking to completely redesign the experience of managing your chronic condition at home, starting with the delivery of essential medical devices and supplies, reimbursed by your insurance, an $80B industry.
Since our inception in Nov 2019, we have gained Medicare licenses in 46 states, 17 Medicaid licenses, and preferred and national provider contracts with Oscar Health and Humama. Our member-base has been growing fast with virtually no-churn. We are backed by General Catalyst, Caffeinated Capital, Mosaic, 8VC, and Bill Ackman.
We’ve built a robust multichannel business to allow us to meet patients where they are; we’re working directly with patients through our DTC channel, directly with providers to refer their patients and directly with payers to form managed care partnerships where we get assigned populations to activate. It is time to put more fuel on the fire. Enter our hero, you...our new Growth Marketing Lead You'll be a key player in our team, reporting directly to our Co-founder and CEO and working shoulder to shoulder with all teams to grow Better Health and improve our members' lives. As the Growth Marketing Lead, you’ll drive our new channel development as well as optimize existing ones.
This role might be a good fit if you identify with Better Health’s core values: you hustle, you are transparent, move fast, have good taste, listen, and are humble. We need a leader who can come in with an understanding of the Healthcare or Health & Wellness industries and can immediately leverage that knowledge to optimize our current DTC channels & develop new B2B2C & Referral-based ones, invest in lifecycle marketing and support our sales team in better activating our provider and payer channels. Your years of experience are less relevant, but your speed of learning and your ability to add new tools to your toolbelt is paramount.
You will get to turn our marketing function into a well-oiled, metrics driven machine. Initially you’ll manage a small but mighty team of one full-time growth marketer and a group of fantastic consultant partners. We have an experienced team of serial entrepreneurs as well as mentorship from healthcare industry vets who have pioneered DTC healthcare-focused companies that you can lean on for support. We have a competitive salary and equity package, flexible PTO, healthcare, dental, and full remote flexibility. On top of that, once you’ve supported Better Health, we’ll support you by personally investing in and connecting you with our investors if you decide to pursue a startup venture.
So, what will you do as our Growth Marketing Lead?
Own and grow all our marketing channels:
Lifecycle - our leads give us consent to contact and market to them via all channels, but today we only leverage phone and SMS, you will create our nurturing marketing strategy and campaigns to improve conversion and activation, and lifecycle and education campaigns to keep our members engaged and make our retention even stronger
Direct to providers - You will support our rockstar field team of Provider Partnership Managers in activating and scaling their accounts by creating marketing collateral for conferences and clinics, and awareness and education marketing campaigns to the providers, clinics and health systems we’re targeting on different platforms.
Payers - You will support our head of payer partnerships and his team team with collateral (presentations, case studies, etc) and growth campaigns: ABM, nurturing, social to increase our top of the funnel payer leads and engage payers in the pipeline.
B2B2C - As we close more managed care payer partnerships, you will play a critical role in warming, educating and engaging with the assigned population we receive from the payers. You’ll collaborate with the operations team on creating a multichannel education and activation campaign, targeting members on all platforms (phone, SMS, email, direct mail, and even OOH).
Understanding marketing is first a science then an art, you’ll create infrastructure to measure the impact of each of our marketing initiatives. We are looking for a full-stack growth driven, hands-on analytical leader, who will set the right KPIs, figure the strategies to meet them, execute the strategy with the team, and then close the loop on performance and continuous improvement.
Sounds exciting? We're looking for YOU, if you:
5+ years of experience (Quick learning & adaptability to new tools outweighs number of years)
at least 1+ years of experience specifically in a healthcare setting
Live and breath funnel and lifecycle marketing: DTC, B2B2C, leads nurturing campaign, activation campaigns, re-engagement campaigns etc
DTC experience within a startup or early-stage company environment
B2B2C activation marketing
B2B marketing a plus
Now, why choose Better Health?
For starters, our benefits include:
Competitive Salary + equity package
Healthcare & Dental
Flexible PTO
Full Remote Flexibility
Joining a leadership team driven to improving the lives of those living with chronic conditions
But most importantly, here at Better Health, our mission is to bring information, access, and support to people managing chronic conditions at home. Our diverse team is united by our shared values:
Open dialogue with radical transparency
Creativity to run with ideas
Collaboration across teams
If this sounds like the dream job for you, let’s talk! We can’t wait to meet you. DM me or apply via this link to start the conversation.
