Senior Marketing Analyst (Remote, United States)

Introduction:

The Zebra is revolutionizing how consumers research and shop for insurance. We intentionally strive to build diverse teams that feel inclusive for all. Our motto is "All Stripes Welcome," and we put that into practice by valuing both traditional and non-conventional backgrounds and perspectives. Our Zeebs are passionate about learning, growing, & working together to tackle exciting problems.

As a Senior Marketing Analyst, you will be crucial in driving data-driven decision-making within the marketing department. This role will involve analyzing channel mix, marketing spend, customer behavior, and campaign performance to provide actionable insights that optimize marketing strategies and drive business growth. The ideal candidate will have a strong analytical background, excellent communication skills, and experience in utilizing various marketing tools and platforms.

Location:

Our employees can choose to work remotely in the U.S. Join us in our Austin, Texas office, or opt for a hybrid setup. Whether you prefer the structure of an office, the convenience of remote work, or a mix of both, we support what works best for you!

Please note - At this time we are not able to hire in California, New Jersey, Massachusetts, and New York.

What You'll Do:

• Conduct exploratory data analysis to identify trends, patterns, and opportunities to optimize marketing campaigns, spending, and strategy.

• Collaborate with Marketing, Lifecycle, and Analytics Engineering stakeholders to build clean, self-serviceable data models.

• Collaborate with Growth Marketing and SEO stakeholders to define experimentation strategy and analyze experiments.

• Define and monitor key marketing metrics, business KPI’s, and customer behavior to identify cross-functional business growth opportunities.

• Manage our existing marketing toolkit (i.e. funnel.io, Hightouch) and work with stakeholders to troubleshoot data issues.

• Effectively communicate findings to technical and non-technical teams, translating complex data into understandable and actionable stories.

What We're Looking For:

As we evaluate candidates across all roles, we look for folks with a strong sense of ownership, great communication and collaboration skills, and a dedication to continuous improvement.

• You bring 5+ years of hands-on experience turning complex data into clear, actionable insights within fast-paced environments.

• You’re fluent in the language of marketing data, from customer funnels to attribution models, and well-versed in the tools and statistical methods that bring campaigns to life.

• Data Storyteller: You don’t just crunch numbers, you craft compelling narratives that resonate with executive audiences and drive business strategy forward.

• SQL Power User: You’re comfortable diving deep into relational databases and writing performant SQL to uncover the “why” behind the “what.”

• BI Tools: Whether it’s Looker, Tableau, Hex, or Google Analytics, you wield data visualization tools to bring clarity, impact, and speed to decision-making.

• You seek out high-impact opportunities, bring structure to ambiguity, and deliver meaningful, data-driven solutions that move the needle.

Experience that would Impress the Heck out of Us:

• Experience with DBT

• Google Analytics experience

• Experience with Python

• Experience with ecommerce technologies

Benefits & Perks:

Inclusive and healthy environments are crafted intentionally. All of our employees can join and participate in (or create your own!) Employee Resource Groups. Here are some other wonderful perks of working here:

• Competitive Compensation & Stock Option Offering

• Health, Dental, Vision & Disability Coverages

• HSA offering + employer contribution

• 401k plan + employer match

• Unlimited PTO (paid time off)+ the flexibility to enjoy it

• Paid Parental Leave Program

• Wellness perk ($100/month)

• Pet Adoption Reimbursement ($300/year)

• Learning & Development Opportunities

• Join a team that truly lives their values (outside of the office. Cliche, we know… but we mean it)

​​The salary range for this position is $115,000-$125,000 per year. The final salary amount will be determined based on a variety of factors, including experience, skills, internal equity, and insights gained throughout the interview process.

About The Zebra:

The Zebra is the nation’s leading, independent insurance comparison site. With our dynamic, real-time quote comparison tool, consumers can identify insurance companies with the coverage, service level, and pricing to suit their unique needs. Headquartered in Austin, Texas, The Zebra has sought to bring transparency and simplicity to insurance shopping since 2012 -- it's “insurance in black and white.”

We've garnered attention and investment of some of the nation’s top venture capitalists. Check out all of our awards & recognition!

Our core mantra is "All Stripes Welcome." As part of our dedication to maintaining an inclusive and diverse workforce, we provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability or genetics. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform core job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.