As an ABM/Demand Gen Campaign Specialist, you’ll take charge of executing targeted campaigns that convert key accounts and ICPs into a high-intent pipeline. You’ll work closely with Sales, Product Marketing, and Marketops to craft campaigns that move the needle—from early-stage engagement to sales-ready conversations.
This is your chance to operationalize ABM with a full stack of tools and all teams involved—infuse precision into demand generation and building scalable playbooks that align with sales-led GTM motions.
As an ABM/Demand Gen Campaign Specialist, you’ll take charge of executing targeted campaigns that convert key accounts and ICPs into a high-intent pipeline. You’ll work closely with Sales, Product Marketing, and Marketops to craft campaigns that move the needle—from early-stage engagement to sales-ready conversations.
This is your chance to operationalize ABM with a full stack of tools and all teams involved—infuse precision into demand generation and building scalable playbooks that align with sales-led GTM motions.
YOUR IMPACT
Build and execute full-funnel campaigns targeted at high-value accounts using channels like email, paid media, LinkedIn, and outbound sales collaborationWork with Sales & Product to test segmentation logic and personalization strategies across personas, industries, and buying stagesOwn campaign setup, execution, and performance tracking using HubSpot, Salesforce, and other martech toolsPartner with SDRs and AEs to create coordinated plays that increase engagement and conversionCollaborate with content, design, and product marketing to develop tailored messaging and assetsLaunch A/B tests across copy, creatives, and channels to optimize campaign performanceTrack account engagement and funnel progression to surface timely insights and refine targetingReport on campaign effectiveness using KPIs like pipeline influenced, engagement rate, and CACYOU BRING
2+ years of experience in demand-gen related - campaign management roles, ideally in a B2B SaaS environmentHands-on experience with campaign tools like HubSpot, Smartleads, LinkedIn Ads, and ClearbitFamiliarity with sales-led funnel strategiesDeep understanding of B2B buying cycles, key personas (especially technical decision-makers), and ICP-driven marketingStrong cross-functional collaboration skills with Sales, Product, and Marketing teamsProven ability to work autonomously in fast-paced, high-growth environmentsMetrics-obsessed mindset—you test, learn, and optimize relentlesslyWE OFFER
Remote-first cultureComprehensive health benefitsWorkstation and device allowancesProfessional development budgetThe chance to build and scale ABM strategy from scratchMarketing_POD
